CLEANCut Cooking Club Coupon
Cooking Club of America (cookingclub.com) is a national organization of cooking-enthusiasts that publishes magazines, reviews, recipes, and exclusive discounts to its members. As an approved product, Clean Cut Int'l participated in their coupon mailer, which put dozens of offers in consumers mail box.
Standing out in the stack was the challenge of the CLEANCut offer, in addition to informing consumers what this new consumer product does. After researching other offers and promotions, it was decided the best way to advertise was to drive the consumers to the CLEANCut website, and allow the site to sell the product. The $30 discount was how we were going to entice the users to log on.
Not requiring a mailed response allowed us to use the entire back of the card to briefly introduce the consumer to the product.
